About fiction and reality

J.G. Ballardas: “I feel that the balance between fiction and reality has changed significantly in the past decades. Increasingly their roles are reversed. We live in a world ruled by fictions of every kind — mass-merchandizing, advertising, politics conducted as a branch of advertising, the pre-empting of any original response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary to invent the fictional content of his novel. The fiction is already there. The writer’s task is to invent the reality.”